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Unlock Potential

Join the 2025 Fitness Challenge from January 10th to April 10th! Compete for cash prizes in men’s and women’s categories, with winners based on fat loss and muscle mass changes. Team up for a group prize by boosting your team’s average fat loss.

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2023 Champs!

Competition Rules

1. Timeline:

  • Start Date: January 10, 2025
  • End Date: April 10, 2025

2. Entry Fee:

  • $100 per person, due before January 10th. After signing up, you will receive a Venmo payment link.

3. Prize Pools:

  • Men's fees go to the Men's Prize Money Pot (MPMP).
  • Women's fees go to the Women's Prize Money Pot (WPMP).

4. Competition Categories:

  • Men compete against men (for the MPMP).
  • Women compete against women (for the WPMP).
  • Top 3 in each group win cash prizes.

5. How Winners Are Calculated:

  • Winners are chosen based on the percentage of fat lost (not body fat percentage lost or overall weight lost). Example: Starting fat = 50 lbs, ending fat = 40 lbs. Fat loss = (50 - 40) ÷ 50 = 20%.

6. Muscle Mass Rules:

  • Gain muscle: +1.5% bonus per 1% gained.
  • Lose muscle: -1.5% penalty per 1% lost.

7. Team Prize:

  • Men's and Women's teams also compete against each other for a group prize, based on team average fat loss.
  • Every participant’s weigh-in counts—don’t skip it!

8. Weigh-Ins:

  • Weigh in and out at Gavin and Sara’s gym using their InBody scale.
  • If you live outside the Wasatch Front, find and use the same InBody scale for both weigh-ins (at your own cost).
  • No early weigh-ins for the start date. Final weigh-ins must be completed by April 10th.

9. Disqualifications:

  • Late final weigh-ins after April 10th.
  • Using Ozempic or similar drugs.
  • Starting TRT less than 6 months prior to start date and/or increasing TRT dosage during the challenge.
  • Illegal steroids.

10. Integrity Matters:

  • Play fair, be honest, and don’t cheat.

11. Good luck and crush those goals!

Your Journey Starts Now!

    I have read and agree to abide by the competition rules.

    Brian McClement, winner 2023
    Redefine What Strength Looks Like.Redefine What Strength Looks Like.Redefine What Strength Looks Like.Redefine What Strength Looks Like.

    2023 Women's And Men's Reigning Champions

    Marcie McClement, winner

    Marcie McClement

    Marcie McClement, winner

    Brian McClement

    Now It's Your Turn
    Small Steps, Big ChangesSmall Steps, Big ChangesSmall Steps, Big ChangesSmall Steps, Big Changes
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    Additional Resources

    Nutrition & Exercise Coaching:

    Evolve Culture - https://www.evolveculturenutrition.com

    7 Point Nutrition - https://www.7pointnutrition.com

    The Muscle Bus - https://themusclebusutah.com

    Healthier Restaurant Options:

    Crisp & Green - https://crispandgreen.com

    Fueled Kitchen - https://www.fueledfk.com

    Aubergine Kitchen - https://auberginekitchen.com

    Vessel Kitchen - https://www.vesselkitchen.com

    Calorie Counting Apps:

    MacroFactor (There’s also a 100-day challenge starting January 10th you can join alongside this one! With $100,000 in prizes and 100 winners, it’s a great opportunity. Note: A subscription is required after a 7-day free trial.)

    MyFitnessPal (Free, or Subscription for Premium)

    Lose It Calorie Counter (Subscription)

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    Meet The Team Behind Your Fitness Journey

    Meet our passionate, experienced instructors ready to guide and inspire you. Whether you’re starting out or pushing your limits, they’ll create a supportive space to help you crush your goals and feel your best.

    Gavin Sullivan

    Gavin Sullivan

    CRO (Chief Rebound Officer)

    Gavin Sullivan can't stop rebounding after the challenges so there is no end in site as to how many more of these challenges he will do.

    Gavin Sullivan

    Mason Sullivan

    Mason Sullivan

    CSO (Chief Stuff Officer)

    Mason Sullivan is our Mullet Master. We are so happy to have Mason as part of our team as he brings a colorful and diverse perspective to everything we do. We can't wait for everyone to get to know him.

    Mason Sullivan

    Contact Us